When it comes to products found on store shelves, everyone knows what brand recognition means. It is simply a way for a particular company to show that their particular version of a product is special. It is accomplished by using easily identifiable packaging or slogans. If you are in the business of network marketing, you can benefit from brand recognition of a slightly different variety.
The main focus of brand recognition is to make yourself stand out from the crowd. It seems that everyone has something to sell. It becomes an endless stream of interchangeable people. If you want people to really take notice of you, you have to be different in some way. The best way to accomplish this in the electronic age is to brand yourself through visual images and text copy that is unique to you.
Start by thinking about what you want your brand recognition to be in terms of style. You must choose whether you want to present an image of casual friendliness or formal professionalism. Of course, you need to know what business or businesses you represent and how they affect your branding. For example, someone who sells toys might want a different type of brand recognition from someone who sells real estate.
Make a photo for websites, flyers, ezine author boxes, and social networking sites. Use the same photo wherever you use a photo of yourself. Make that photo good for brand recognition by tailoring it to the image you are trying to present. Choose the background, clothing, hair style, and anything else you want your customers or associates to remember you by. When you have your best picture, post it.
Select certain phrases that are unique to you and your business. This can be a motto, a guarantee, or any catchy phrase that will resonate in the customer’s mind. Use these types of brand recognition whenever you talk about your business on any type of advertising, including FaceBook, YouTube, ezine articles, or on your website.
Speaking of your website, continue your brand recognition throughout your website. You should have your special photo on the front page. If you can get one of the unique phrases you have used or will use for branding yourself as your domain name, it is a great idea. The more you can get your message out to the people, the more brand recognition you will have.
When millions of people are putting themselves on the Internet to support their businesses, you truly need something special to make yourself visible. Use brand recognition to accomplish this feat. Soon many people will associate your name or company name with your special type of business or product. Brand recognition can make that much difference.